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“Just like a really good store, influencers have to be very careful about ensuring they have an honest point of view,” adds Tibi’s Amy Dachshund Driver Let Is Snow Christmas Sweatshirt in addition I really love this Smilovic. “Bigger stores went down because they tried to be something to everyone. Influencers have to distinguish who they work with based on whether or not it fits their style.”

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In years past, the Dachshund Driver Let Is Snow Christmas Sweatshirt in addition I really love this main struggle was that brands often expected influencers to wear full looks, or they had strict guidelines for what influencers had to photograph or write in their posts. Now, most of those brands have realized there’s greater value in giving women like Nguyen creative control, both to get her excited about the project and to ensure the #Sponsored post feels natural. “Until a couple years ago, we were still battling a bit with brands to make sure they were going to let us pick the looks and style them the way we want,” says Delphine Del Valle, Nguyen’s agent at Pool Creatives. “Now, for the most part, they let the girls [embrace] their style and aesthetic. If we get the sense that there is rigidity from the brand, or they’re going to be forceful about something, we’ll pass.”